Even after reading your comment and prior to noticing that Judy (aka "fotoeffects") had commented, I was thinking to myself, " I bet Judy will know the official names of these flowers":). They remind me of miniature azaleas!
They definitely look as though they would brighten up a beach scene. I've seen this type of flower before. They are used in dried flower arrangements. I probably knew their name once, but now...uh, uh.